Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
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Author Archives: Jonathan 
Facebook Product Quirks, Part 1
As an Internet Professional who works with both Consumer & B2B Products, I’ve been keeping a growing list of issues with Facebook. I figured it was worth publicly sharing them — maybe others have thought this way. Top 5 Product [...]
Python Fun : Upgrading to 2.7 on OSX ; Installing Mysql-Python on OSX against MAMP ( ruby gem too)
I needed to upgrade from Python 2.6 to 2.7 and ran into a few issues along the way. Learn from my encounters below. Upgrading Python Installing the new version of Python is really quick. Python.org publishes a .dmg installer that [...]
Facebook Developer Notes – Javascript SDK and Asynchronous Woes
I’m quickly prototyping something that needs to interact with Facebook’s API and got absolutely lost by all their documentation – which is plentiful, but poorly curated. I lost a full day of time trying to figure out why my code [...]
Fancy Blenders
I’m looking into the top blenders out there; there seems to be many pros & cons with the VitaMix and the BlendTec. Most notably I’ve found this: VitaMix Great Warranty – 7 years The motor has issues for many people [...]
Net Neutrality
Net Neutrality is an increasingly popular topic for debate: Consumer advocates preaching about the freedom of choice; lobbyists preach about the freedom of markets; millions of people sit on the sidelines and wonder what they hell they’re talking about. While [...]
GroupOn, You’re (probably) an Idiot.
GroupOn just turned down an acquisition offer from Google worth somewhere between 5 and 6 Billion dollars. They believe they’re growing strong enough for an IPO of their own in light of their significant revenue (reportedly between 500MM and 2BN). [...]
Crazy Few weeks, Part III
As of mid-October, I’m at IAC’s The Daily Beast for a bit ! An amazing opportunity was extended to me to jump on board and build out the Technology and Product departments of the leading news website. Professionally, it was [...]
Crazy Few Weeks, Part II
I’m relieved to announce that FindMeOn’s main patent application has finally been published. Most of the concepts, images, and methods have been publicly shared over the past few years in documents and presentations – but we had opted to keep [...]
Crazy Few Weeks, Part I
It’s been a crazy few weeks for me personally and professionally, as several projects that I’m involved in have been getting some traction. Today Cityist.com had a wonderful feature on ArtWeLove titled A-SITE-WE-LOVE. Their first paragraph pretty much nailed our [...]
Lemons, Tea, and Me ( and you )
Last summer I went on the quest for the perfect ‘adult’ version of an Arnold Palmer — the tasty beverage made by mixing lemonade with iced tea. I started my quest using Limoncello as the adult drink, and then began [...]