Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
- Chocolate Chip Cookies Perfected
- What a Product Manager Is and Isn’t, and Why You Should Probably Stop Trying to Hire One.
- Dreamhost UX Creates Security Flaw
- IMPORTANT – There’s a bug with Google that may affect the EFF/BoingBoing instructions to remove your web history
- Want to win? Make it easier, not harder.
- Facebook Product Quirks, Part 1
Series
- Startup Lessons (3)
Categories
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Author Archives: Jonathan 
GroupOn, You’re (probably) an Idiot.
GroupOn just turned down an acquisition offer from Google worth somewhere between 5 and 6 Billion dollars. They believe they’re growing strong enough for an IPO of their own in light of their significant revenue (reportedly between 500MM and 2BN). [...]
Crazy Few weeks, Part III
As of mid-October, I’m at IAC’s The Daily Beast for a bit ! An amazing opportunity was extended to me to jump on board and build out the Technology and Product departments of the leading news website. Professionally, it was [...]
Crazy Few Weeks, Part II
I’m relieved to announce that FindMeOn’s main patent application has finally been published. Most of the concepts, images, and methods have been publicly shared over the past few years in documents and presentations – but we had opted to keep [...]
Crazy Few Weeks, Part I
It’s been a crazy few weeks for me personally and professionally, as several projects that I’m involved in have been getting some traction. Today Cityist.com had a wonderful feature on ArtWeLove titled A-SITE-WE-LOVE. Their first paragraph pretty much nailed our [...]
Lemons, Tea, and Me ( and you )
Last summer I went on the quest for the perfect ‘adult’ version of an Arnold Palmer — the tasty beverage made by mixing lemonade with iced tea. I started my quest using Limoncello as the adult drink, and then began [...]
Is Facebook worth $34BN ? Reverse engineering their valuation.
I wrote the below quickly, and a friend pointed out a HUGE mistake I made in haste… the 10:1 google number is alleged to be an earnings ratio, and I based my numbers on revenue. For those that don’t know [...]
Dr. Laura’s issue is with Paid Speech, not Free Speech
I’m increasingly aggravated when people allow pundits to talk about First Amendment rights in the “Dr. Laura” situation. For those that don’t know, the radio host “Dr.” Laura Schlessinger went on a bit of a politically incorrect tirade on her [...]
OMG! Apple is trying to patent someone’s app! [ no they're not ]
A tumblr posting just popped up on my radar about Apple trying to patent an app that is identical to one by the company Where-To [Original Posting Here] The author shows a image comparing a line drawing in Apple’s patent [...]
And the biggest Brand mistake of the month goes to — Target.
Congratulations to Target on being the dumbest Brand of the month — possibly the year. After the Supreme Court decision that rendered corporate campaign contributions legal and limitless, Target made a contribution to a Minnesota politician named Tom Emmer. Emmer [...]
Using Game Based Mechanics to Get Healthy
I’d like to think I’m a healthy guy: 14 years a vegetarian, don’t smoke, don’t do drugs, don’t binge drink, mostly eat a low-fat diet that is rich in things like “dark leafy greens” and nutritiously rich ‘superfoods’ like quinoa, [...]