Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
-
Recent Posts
Series
- Startup Lessons (3)
Categories
Meta
Category Archives: Personal 
Facebook Product Quirks, Part 1
As an Internet Professional who works with both Consumer & B2B Products, I’ve been keeping a growing list of issues with Facebook. I figured it was worth publicly sharing them — maybe others have thought this way. Top 5 Product [...]
Fancy Blenders
I’m looking into the top blenders out there; there seems to be many pros & cons with the VitaMix and the BlendTec. Most notably I’ve found this: VitaMix Great Warranty – 7 years The motor has issues for many people [...]
Net Neutrality
Net Neutrality is an increasingly popular topic for debate: Consumer advocates preaching about the freedom of choice; lobbyists preach about the freedom of markets; millions of people sit on the sidelines and wonder what they hell they’re talking about. While [...]
Crazy Few weeks, Part III
As of mid-October, I’m at IAC’s The Daily Beast for a bit ! An amazing opportunity was extended to me to jump on board and build out the Technology and Product departments of the leading news website. Professionally, it was [...]
Crazy Few Weeks, Part II
I’m relieved to announce that FindMeOn’s main patent application has finally been published. Most of the concepts, images, and methods have been publicly shared over the past few years in documents and presentations – but we had opted to keep [...]
Lemons, Tea, and Me ( and you )
Last summer I went on the quest for the perfect ‘adult’ version of an Arnold Palmer — the tasty beverage made by mixing lemonade with iced tea. I started my quest using Limoncello as the adult drink, and then began [...]
Dr. Laura’s issue is with Paid Speech, not Free Speech
I’m increasingly aggravated when people allow pundits to talk about First Amendment rights in the “Dr. Laura” situation. For those that don’t know, the radio host “Dr.” Laura Schlessinger went on a bit of a politically incorrect tirade on her [...]
And the biggest Brand mistake of the month goes to — Target.
Congratulations to Target on being the dumbest Brand of the month — possibly the year. After the Supreme Court decision that rendered corporate campaign contributions legal and limitless, Target made a contribution to a Minnesota politician named Tom Emmer. Emmer [...]
Using Game Based Mechanics to Get Healthy
I’d like to think I’m a healthy guy: 14 years a vegetarian, don’t smoke, don’t do drugs, don’t binge drink, mostly eat a low-fat diet that is rich in things like “dark leafy greens” and nutritiously rich ‘superfoods’ like quinoa, [...]
its 2010, and browsers still don’t have a way to stop javascript
var annoying_catchphrases= [ "D'oh!", "What'chu talkin' 'bout, Willis?", "Did I do that?", "Beam me up, Scotty", "Look boss, De plane! De plane!", "Resistance is futile", "Yadda Yadda Yadda", "I've Fallen and I Can't Get Up!", "That's hot.", "Cut, It, Out!" [...]