Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Personal 
On Advertising and the Boston Marathon Tragedy
I like to read recaps of late-night talk show monologues. Craig Ferguson’s really resonated with me ( paraphrased: I’m sick of this shit ). Then I clicked to this HuffingtonPost article for a recap of Conan O’Brien. It infuriated me. [...]
Possible Security Exploit in Dreamhost.com Domain Transfers
I’ve been transferring my domains over to Dreamhost.com after Name.com & GoDaddy.com both turned out to be run by complete assholes. ( reference Name.com is doing some really sketchy stuff ) During the Dreamhost transfer process, I noticed an odd [...]
SoundCloud and Responsive Design
I noticed something interesting while resizing a SoundCloud.com browser window – there is (at least) a three phase responsive layout. Phase 1 – Any windows under ~800px wide are a single column. Cross that threshold and… Phase 2 – A [...]
An Open Letter to Name.com
Dear Name.com, Yesterday I noticed, via a typo, that your name servers are performing a “DNS Hijack” on all Third-Level domain queries. If an exact Third-Level domain is not configured , instead of responding with a NXDOMAIN (non-existant domain) status, [...]
Stop Patent Trolls, but Oppose the SHIELD act.
In the wake of patent trolling against some Podcasting companies, several House members have devised the SHIELD act to protect people from Patent Trolls. This is a horrible, terrible bill. I am firmly against it. If you read the actual [...]
Name.com is doing some really sketchy stuff
PREFACE A lot of people read this and say “I read the Terms Of Service, and it says in shady language they can do that.” I read it too — and I actually went through it carefully, line by line. [...]
Chocolate Chip Cookies Perfected
Perfected Chocolate Chip Cookies Note: this is based on the recipe “best ever chocolate chip cookies” – http://www.dishingthedivine.com/2011/12/06/best-ever-chocolate-chip-cookies/ I found that (amazing) cookie to be too light & rich, and i wanted to devise something heartier — so I’d be [...]
IMPORTANT – There’s a bug with Google that may affect the EFF/BoingBoing instructions to remove your web history
BoingBoing just frontpaged this EFF.org HowTo — How to Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect http://boingboing.net/2012/02/22/howto-turn-off-googles-searc.html There seems to be a significant bug in Google’s Systems that may leave you “unprotected” if you [...]
Want to win? Make it easier, not harder.
This is a draft. In March of 2011 I represented Newsweek & The Daily Beast at the Harvard Business School / Committee of Concerned Journalists “Digital Leaders Summit”. Just about every major media property sent an executive there, and I [...]
Facebook Product Quirks, Part 1
As an Internet Professional who works with both Consumer & B2B Products, I’ve been keeping a growing list of issues with Facebook. I figured it was worth publicly sharing them — maybe others have thought this way. Top 5 Product [...]