Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Coffee 
Rebuilding the machines
I’ve been doing a ton of work lately on my espresso machines. The Isomac Venus is in parts as I work on integrating a PID , new OPV system and boiler insulation all at once. What should have been a [...]
NYC – Manhattan & Brooklyn Coffee Review
By popular demand from some friends, here’s my highly opinionated review of local shops and roasters in the 2 boroughs. Updated 12/10/2006 – Several visits to both Grumpy locations
Gimme Coffee – Deep Disco
Halfway through a pound of Gimme’s Deep Disco http://www.gimmecoffee.com/shop.php?class=Product&function=display&id=10 Its a mix of their Dark & Medium Roasts from the Malinal Estate (Mexico) Their superb Leftist espresso blend was, at one time, about 70% Malinal , with some robusta and [...]
Stumptown Hairbender
I kept going to Ritual Coffee when I was in SF. My last day I found out why – they’d been serving me Hairbender for days on end. I brought a pound back to NYC. It pulled so amazingly well [...]
FreshDirect French Roast
These beans would probably make AWFUL drip or press — but for iced coffee made in a Cold Brew they’re just about perfect: dark chocolate taste with a hint of caramel. These would be perfect for making an iced mocha.
Expobar Office Control
I bought the expobar as my second machine. My Venus was having issues pulling ristrettos, and did not have enough steaming power to make milk-based drinks fast enough for me in the morning. Plus, I found a great deal on [...]
Coffee
I’m addicted to coffee. The taste, the caffeine, the ritual. I’ve added a new category to catalog my addiction — the appliances I buy and the blends I try.