Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Heard 
( New | Old ) Music April
Maserati has a new album, and it’s a triple surprise: a_ I thought they broke up b_ It’s a new album c_ It’s (&&^(@ amazing This is seriously one of the best things I’ve heard in a long time, post [...]
Plus Minus – Let’s Build A Fire
Aside from being some standup guys, PlusMinus doubles as solid band — and one of the last few acts under the “indie rock” moniker that holds true to the name. They’re not making music to cash in on an O.C. [...]
Currently In Rotation
I’m the music nerd of my friends, they always ask me for tips. What can I say… I have impeccable taste. This was last weeks rotation list — I just do full albums on iTunes. I wish I could do [...]
Dungen – Ta det lugnt
This cd is amazingly addictive. It sounds like it could very well be german prog/psych from 73 — but its not. Its a bunch of swedes in 2004. Brilliant.
Lync – These Are Not Fall Colors
The pacific northwest sound never would have existed if it weren’t for these guys. and no, i’m not talking about grunge. Rating: 3/3 AMZN:
Songs Ohia – Didn’t It Rain
If writing an acoustic folky song called ‘Steve Albini’s Blues’ isn’t punk rock, i dont know what is. This kid is so fucking good. Will Oldham is a talentless fuck who should bury his head in shame by comparison. Rating: [...]
Otto – Samba Pra Burro
Brazil!! Brazil!! Goal!!! Goal!!! Rating: 2/3 AMZN:
Madonna – Music
When did Madonna go from making pop music to gay house music? Some of my friends are very happy about this. Many other are not. Oh well. Rating: 2/3 AMZN:
Herbert – Bodily Functions
I keep putting this in and forgetting that its an electronic album. It sounds more organic than the first tracks on Amon Tobin’s Bricolage — kind of like dark piano bar with the most beautiful vocals. Rating: 3/3 AMZN:
Adam F – Kaos – The Anti Acoustic Warfare
At some point in the past 5 years, Adam F went from making some of the best drum and bass beats, to the best hip hop beats. Rating: 2/3 AMZN: