Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
- Chocolate Chip Cookies Perfected
- What a Product Manager Is and Isn’t, and Why You Should Probably Stop Trying to Hire One.
- Dreamhost UX Creates Security Flaw
- IMPORTANT – There’s a bug with Google that may affect the EFF/BoingBoing instructions to remove your web history
- Want to win? Make it easier, not harder.
- Facebook Product Quirks, Part 1
Series
- Startup Lessons (3)
Categories
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Category Archives: Personal 
And the biggest Brand mistake of the month goes to — Target.
Congratulations to Target on being the dumbest Brand of the month — possibly the year. After the Supreme Court decision that rendered corporate campaign contributions legal and limitless, Target made a contribution to a Minnesota politician named Tom Emmer. Emmer [...]
Using Game Based Mechanics to Get Healthy
I’d like to think I’m a healthy guy: 14 years a vegetarian, don’t smoke, don’t do drugs, don’t binge drink, mostly eat a low-fat diet that is rich in things like “dark leafy greens” and nutritiously rich ‘superfoods’ like quinoa, [...]
its 2010, and browsers still don’t have a way to stop javascript
if you click this link, in most browsers you’ll wish you hadn’t It’s 2010, and every browser that I use still disables the interface and any chance to exit/stop javascript during loops/alerts. If you clicked the button above, you’ll be [...]
The arrest of Henry Gates : Was racism really involved ?
Over the past few days I’ve gotten into far too many arguments over the arrest of Harvard Professor Henry Louis Gates by Cambridge Police Officer Sgt. James Crowley. Some have said that I can’t possibly be liberal, as I haven’t [...]
Recipe – Dark Brownies
I make these all too often. It’s a mixing / learnings of at least 15 different brownie recipes, tirelessly testing and mixing ratios This can make deliciously fudgy brownies, with a nice crisp crust on the top. ie: something sinfully [...]
Recipe – Mango Strawberry Lime Cobbler
About Filling inspired by a recipe from Moosewood; topping inspired by a few dozen recipes; both altered to fit my fridge and tastes. Notes Sour Cream makes the topping moist and heavenly, and helps cut down on the use of [...]
Students of Pomona College, Associated
Fueled by excessive amounts of rage (and alcohol) we formed the “Students of Pomona College, Associated” in 1999 in an unsuccessful coup. Below, behold our groundbreaking Charter/Manifesto — “Formula for a New Student Corporeal Program (14 Point Program to Destroy)”, [...]
Regarding the Facebook TOS debate – Social Media Standards drafts now public
This past week there’s been an uproar on TOS concepts , chaining from the Facebook TOS update. In mid-2008 I started working on a whitepaper for FindMeOn & my own consulting/advising clients dealing with these exact issues — the concepts [...]
Carly Fiorina should shut the fuck up. She was a failure as a CEO and is an idiot as a politician.
I hate Carly Fiorina. She’s consistently promoted and lauded over, but her track record has been nothing but colossal failures offset by fancy PR. After she eviscerated HP’s stock, brand and personnel she finally tried her push into politics. Her [...]
George Obama arrested for Marijuana ? Not so fast!
CNN reports “Obama’s half-brother arrested on charge of marijuana possession” but it fails to mention something rather crucial — trumped up marijuana charges have long been the modus operandi of corrupt police in Kenya. Having spent time studying there, that [...]