Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
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Category Archives: Recipes 
Lemons, Tea, and Me ( and you )
Last summer I went on the quest for the perfect ‘adult’ version of an Arnold Palmer — the tasty beverage made by mixing lemonade with iced tea. I started my quest using Limoncello as the adult drink, and then began [...]
Recipe – Dark Brownies
I make these all too often. It’s a mixing / learnings of at least 15 different brownie recipes, tirelessly testing and mixing ratios This can make deliciously fudgy brownies, with a nice crisp crust on the top. ie: something sinfully [...]
Recipe – Mango Strawberry Lime Cobbler
About Filling inspired by a recipe from Moosewood; topping inspired by a few dozen recipes; both altered to fit my fridge and tastes. Notes Sour Cream makes the topping moist and heavenly, and helps cut down on the use of [...]
Recipe: Dark Chocolate Pudding
This is my own creation, adapted from a few base recipes. This creates 2-3 servings, and scales easily. Ingredients 2 Cups 2% Reduced Fat Organic Milk 3 Tablespoons Corn Starch 3 Tablespoons Sugar ( white or brown ) 3 Oz [...]