Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
Categories
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Category Archives: Seen 
My Favorite Holiday Movie – Santa’s Slay
Once upon a time there was a franchise of movies starring Jim Varney as Ernest P Worrell, a lovable and annoying character. First he went to summercamp, then he saved christmas, went to jail, was scared stupid, rode again, went [...]
Mysterious Skin
As the most mainsteam and accessible Greg Araki movie to date, Mysterious Skin is still incredibly inaccessible and obtuse — firmly rooted as a gay genre film, with little hope of mass appeal. The direction and acting were absolutely incredible [...]
Batman Begins
This is the oddest, yet most compelling, interpretation of a superhero movie that I’ve seen to date. Chris Nolan created a darkly sinister, yet thoroughly human, vision of the Batman character. While Tim Burton’s version was overly stylized, darkly fantastical [...]
City Of God
Superbly shot, wonderfully written and expertly directed. I was a bit put off by the combination of a jumping timeline and frenetic pace of the story — I think going more with one than the other would have been much [...]
Spartan (2004)
A well written spy/cop script that shows an even more distrusting view of the American government than Mamet’s previous Wag the Dog. Rating: 3/3 AMZN:
Scooby Doo 2: Monsters Unleashed
The look and feel of the old cartoons captured ina live action movie. Rating: 3/3 AMZN: