Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Wine 
How to profile a wine shop
Whenever I walk into a wine shop , before I look for anything I’d consider purchasing, I take a cursory glance around the shop. I use that glance to look for markers – bottles that I expect a shop to [...]
And so I start wine blogging again…
I haven’t written about wine in a long time– i didn’t have the time , energy or patience. After going to a local wine store last night though, now I’m going to start again. I live in Williamsburg , Brooklyn. [...]
Trilogie – 2003
The label says “Trilogie” de Fabre Montmayou, Lujan de Cuyo Mendoza Also from FreshDirect – $8.00 It’s a meritage of Cab (35) Malbec (35) and Merlot (30) Incredibly drinkable, especially at this price/
Jacques & Francois Lurton – Perfect Pinot – 2003
The label claims: “Intense and velvety, this “Perfect” Pinot Noir is loaded with forward fruit with uderlying spicy flavour and complexity” The only thing perfect about this pinot, is that it is a perfectly awful bottle of wine. FreshDirect had [...]