Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Advertising 
Want to win? Make it easier, not harder.
This is a draft. In March of 2011 I represented Newsweek & The Daily Beast at the Harvard Business School / Committee of Concerned Journalists “Digital Leaders Summit”. Just about every major media property sent an executive there, and I [...]
And the biggest Brand mistake of the month goes to — Target.
Congratulations to Target on being the dumbest Brand of the month — possibly the year. After the Supreme Court decision that rendered corporate campaign contributions legal and limitless, Target made a contribution to a Minnesota politician named Tom Emmer. Emmer [...]
Facewash: The only way to fix Facebook’s abuse of privacy is to devalue their data.
Short and sweet – the only way to fix Facebook’s abuse of privacy is to devalue their data. As long as monetizable data exists, a company will try to productize it. This holds true for Facebook, as it does for [...]
Twitter is worth a lot, Twitter advertising is not, Bad journalism is worthless
I set out to write a quick correction on a bad article that was discussed on the NY-Tech mailing list earlier this week, but this ends up being half about why Technology journalists and bloggers should just stop – as [...]
Dear Hulu, I told you so.
Dear Hulu, I told you so. A few weeks ago you blocked Boxee. I said in my article Hulu’s dumbest move: blocking Boxee See, internet people are smart and savvy. It won’t be long until someone makes a plugin / [...]
Hulu’s dumbest move: blocking boxee
Starting this week, Hulu will block the boxee client from its streams. The heads of both Hulu and Boxee addressed it on their corporate blogs, calling it unfortunate Boxee Posting Hulu Posting The summary is very simple. Hulu’s content providers [...]
Your Social Media Campaign is… Stupid.
Dare I say it? You betcha — your Social Media Campaign is… Stupid. Two years ago Brands and Advertisers weren’t just cautious of social media, they were apprehensive and distrustful. In as quick of a 180° change as Social Networks [...]