Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Projects 
Crazy Few Weeks, Part II
I’m relieved to announce that FindMeOn’s main patent application has finally been published. Most of the concepts, images, and methods have been publicly shared over the past few years in documents and presentations – but we had opted to keep [...]
Crazy Few Weeks, Part I
It’s been a crazy few weeks for me personally and professionally, as several projects that I’m involved in have been getting some traction. Today Cityist.com had a wonderful feature on ArtWeLove titled A-SITE-WE-LOVE. Their first paragraph pretty much nailed our [...]
Everyone’s talking about the need for a privacy oriented Open Source solution for an open social graph
And a lot of people are asking me “Weren’t you doing that four years ago?” Well yes, I was. In fact I still do. My company FindMeOn Open Sourced a lot of technology that enables a private and security based [...]
On that ‘Zombie Photos’ report…
CNN and BBC have both covered something called ‘Attack of the Zombie Photos’ – an experiment out of the University of Cambridge that tested to see how long a photo that was deleted by a website would really be deleted. [...]
On Terms of Service and Privacy Policy
Elias Bizannes and some other folks from the DP project have started working on a way to unify network legal contracts. A little over a year ago I set out on the same path, trying to bootstrap a “Social Media [...]
Why Portability ?
Last week I had the pleasure of meeting up with Elias Bizannes of the DataPortability.org project a few times. One day he asked me: Why portability ? This was my answer: Data portability is a trick, and a really good [...]
Collecting my thoughts on data portability & open systems
Last week I had the pleasure of meeting up with Elias Bizannes of the DataPortability.org project a few times. We got to nerd out about different concepts – and our positions – on the overarching theme of integrated networks… and [...]
Facebook owns my Social Graph… It shouldn’t
Key points: Social networks position themselves as new addressbooks Social networks decide their own Terms and Conditions of use. That is OK Exiting users not given the ability to remove shared content from site. Not OK Remaining users left with [...]
Thoughts on Open Source, Open Standards, and Online Advertising : Data Sportability Pt 2
In 2005 I started FindMeOn after noticing some serious flaws in the use of OpenID. The base of the system grew out of the identity & publisher syndication components of a music website I had been working on with friends [...]
Thoughts on Open Source, Open Standards, and Online Advertising : Data Sportability Pt 1
Note This is the first part of a series that I have been working on for a few weeks. The current combined text is 6,000 words – so I’m releasing it in sections. Apologies to those who have been expecting [...]