Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
- Chocolate Chip Cookies Perfected
- What a Product Manager Is and Isn’t, and Why You Should Probably Stop Trying to Hire One.
- Dreamhost UX Creates Security Flaw
- IMPORTANT – There’s a bug with Google that may affect the EFF/BoingBoing instructions to remove your web history
- Want to win? Make it easier, not harder.
- Facebook Product Quirks, Part 1
Series
- Startup Lessons (3)
Categories
Meta
Category Archives: Identity Research 
Social Media Standards – Live !
Today FindMeOn launched SocialMediaStandards.org I haven’t been this excited in years! ( Note: I had a crazy idea to do a performance based presentation @ the web 2.0 meetup — where I get on stage and act really arrogant like [...]
DataPortability Podcast #5 Post-Chat Wrap-Up
Trent Adams and Steve Greenberg of the DataPortability Group were awesome enough to invite me to chat on their weekly DataPortability podcast. You can listen to it here: http://www.mediaslate.org/wp/2008/04/25/dataportability-in-motion-podcast-episode-5/ We hit the specifics of the findmeon/opensn technology — and our [...]
Large Update to Identity Research Repository
Friends: In the spirit of the Holiday Season – we have decided to open up a bunch of our research, presentations and select FindMeOn documents, as part of a new repository called Identity Research. Identity Research is a way of [...]
Orange Is The New Red
I’ve been saying this for months… http://www.dieselsweeties.com/archive.php?s=1884
Social Mapping – May NYC Web 2.0 Meetup
The slides and notes for the May NYC Web 2.0 Meetup are on the Identity Research microsite. As material is posted, I will create posts here for feedback and discourse. 2007 – May – NYC Web 2.0 Meetup Slides Notes
Identity Research Repository
I’ve decided to create an online repository of the presentations and essays I’ve been giving over the years on FindMeOn and Social Mapping technologies http://destructuring.net/IdentityResearch As I update it from my archives, and create new material, I’ll be posting it [...]