Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
- Chocolate Chip Cookies Perfected
- What a Product Manager Is and Isn’t, and Why You Should Probably Stop Trying to Hire One.
- Dreamhost UX Creates Security Flaw
- IMPORTANT – There’s a bug with Google that may affect the EFF/BoingBoing instructions to remove your web history
- Want to win? Make it easier, not harder.
- Facebook Product Quirks, Part 1
Series
- Startup Lessons (3)
Categories
Meta
Category Archives: Projects 
Is OpenID actually Open?
Note: There are updates following this posting This has troubled me for a few years now… I just asked the DataPortability group for clarification… but in a nutshell ( and reprinted below ) To-date, I’ve been unable to find any [...]
Data Sportability
It’s nice to see everyone joining the portability and open standards bandwagon, and with such breakneck speed. It’s also great to see a complete 180° turn for many people involved — it wasn’t too long ago that many of the [...]
Social Media Standards – Live !
Today FindMeOn launched SocialMediaStandards.org I haven’t been this excited in years! ( Note: I had a crazy idea to do a performance based presentation @ the web 2.0 meetup — where I get on stage and act really arrogant like [...]
DataPortability Podcast #5 Post-Chat Wrap-Up
Trent Adams and Steve Greenberg of the DataPortability Group were awesome enough to invite me to chat on their weekly DataPortability podcast. You can listen to it here: http://www.mediaslate.org/wp/2008/04/25/dataportability-in-motion-podcast-episode-5/ We hit the specifics of the findmeon/opensn technology — and our [...]
FindMeOn, The HUGE Posting: Intellectual Property, Open Networks & Social Network Portability , Big Tech vs. The Little Guy , When The Little Guy Fights Back
Sections Intro Origins – Quick Recap Starting Up Being Different What We Released Intellectual Property Claims Open Social Networks Conclusion Intro FindMeOn has received press over the past week covering some Intellectual Property issues – both in regards to trademark [...]
[re] CNET – Start-up to Google: OpenSocial’s too close to our name
Caroline @ CNET contacted me to confirm a story she heard through common friends of legal issues we’ve been analyzing over @ FindMeOn in regards to Google’s OpenSocial initiative. Link: http://www.news.com/8301-13577_3-9839997-36.html?tag=more Yes, it’s true. FindMeOn really doesn’t like the fact [...]
Pew Report: Digital Footprints
The “Pew Internet & American Life Project” has released a report Digital Footprints: Online identity management and search in the age of transparency Facts to ponder: i. “Internet users are becoming more aware of their digital footprint; 47% have searched [...]
Large Update to Identity Research Repository
Friends: In the spirit of the Holiday Season – we have decided to open up a bunch of our research, presentations and select FindMeOn documents, as part of a new repository called Identity Research. Identity Research is a way of [...]
Interview: BlogTalkRadio
I was interviewed by John Haven of BlogTalkRadio regarding online personalities and transparency for an upcoming book. John was referred to me while researching ‘online trolls’ as an expert on online identities. You can read about the interview, and even [...]
Orange Is The New Red
I’ve been saying this for months… http://www.dieselsweeties.com/archive.php?s=1884