Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Social Media 
Facebook Product Quirks, Part 1
As an Internet Professional who works with both Consumer & B2B Products, I’ve been keeping a growing list of issues with Facebook. I figured it was worth publicly sharing them — maybe others have thought this way. Top 5 Product [...]
Facebook Developer Notes – Javascript SDK and Asynchronous Woes
I’m quickly prototyping something that needs to interact with Facebook’s API and got absolutely lost by all their documentation – which is plentiful, but poorly curated. I lost a full day of time trying to figure out why my code [...]
GroupOn, You’re (probably) an Idiot.
GroupOn just turned down an acquisition offer from Google worth somewhere between 5 and 6 Billion dollars. They believe they’re growing strong enough for an IPO of their own in light of their significant revenue (reportedly between 500MM and 2BN). [...]
Everyone’s talking about the need for a privacy oriented Open Source solution for an open social graph
And a lot of people are asking me “Weren’t you doing that four years ago?” Well yes, I was. In fact I still do. My company FindMeOn Open Sourced a lot of technology that enables a private and security based [...]
Facewash: The only way to fix Facebook’s abuse of privacy is to devalue their data.
Short and sweet – the only way to fix Facebook’s abuse of privacy is to devalue their data. As long as monetizable data exists, a company will try to productize it. This holds true for Facebook, as it does for [...]
Twitter is worth a lot, Twitter advertising is not, Bad journalism is worthless
I set out to write a quick correction on a bad article that was discussed on the NY-Tech mailing list earlier this week, but this ends up being half about why Technology journalists and bloggers should just stop – as [...]
The “Bra Colors Facebook Status Meme” isn’t really about Breast Cancer.
A bunch of Social Media Blogs and Journalists are reporting that there is a viral Social Media Breast Cancer Awareness Campaign, in which women post the colors of the bras as a Facebook status. It’s a neat idea for a [...]
OpenID is bad for Registration
OpenID is a really useful protocol that allows users to login and authenticate — and I’m all for providing users with services based on it — but I’ve ultimately decided that it’s a bad idea when Registration is involved. The [...]
On that ‘Zombie Photos’ report…
CNN and BBC have both covered something called ‘Attack of the Zombie Photos’ – an experiment out of the University of Cambridge that tested to see how long a photo that was deleted by a website would really be deleted. [...]
On Terms of Service and Privacy Policy
Elias Bizannes and some other folks from the DP project have started working on a way to unify network legal contracts. A little over a year ago I set out on the same path, trying to bootstrap a “Social Media [...]