Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
Categories
Meta
Category Archives: Social Media 
Why Portability ?
Last week I had the pleasure of meeting up with Elias Bizannes of the DataPortability.org project a few times. One day he asked me: Why portability ? This was my answer: Data portability is a trick, and a really good [...]
Collecting my thoughts on data portability & open systems
Last week I had the pleasure of meeting up with Elias Bizannes of the DataPortability.org project a few times. We got to nerd out about different concepts – and our positions – on the overarching theme of integrated networks… and [...]
Dear Hulu, I told you so.
Dear Hulu, I told you so. A few weeks ago you blocked Boxee. I said in my article Hulu’s dumbest move: blocking Boxee See, internet people are smart and savvy. It won’t be long until someone makes a plugin / [...]
Hulu’s dumbest move: blocking boxee
Starting this week, Hulu will block the boxee client from its streams. The heads of both Hulu and Boxee addressed it on their corporate blogs, calling it unfortunate Boxee Posting Hulu Posting The summary is very simple. Hulu’s content providers [...]
Exploring Affiliate Marketing
A few of the startups I’m working with are going the Affiliate Marketing route to create new revenue streams. As an experiment, I’ve decided to try and integrate that on my blog as well. People who read me tend to [...]
Congrats to the folks who guessed the FoxNews twitter password
If you haven’t seen it already, do a websearch… earlier today the FoxNews twitter feed had this gem: Breaking: Bill O Riley is gay The second I heard it , I was suspect… if FoxNews were in any way involved [...]
Your Social Media Campaign is… Stupid.
Dare I say it? You betcha — your Social Media Campaign is… Stupid. Two years ago Brands and Advertisers weren’t just cautious of social media, they were apprehensive and distrustful. In as quick of a 180° change as Social Networks [...]
Facebook’s Snowball Wars – Out of Control
** Updates below ** People keep throwing snowballs at me on Facebook. I’m pissed. it seems that no matter how many times I block this application, it comes back with a new name. It’s up to 4 now. The developers [...]
Thoughts on Open Source, Open Standards, and Online Advertising : Data Sportability Pt 2
In 2005 I started FindMeOn after noticing some serious flaws in the use of OpenID. The base of the system grew out of the identity & publisher syndication components of a music website I had been working on with friends [...]
Thoughts on Open Source, Open Standards, and Online Advertising : Data Sportability Pt 1
Note This is the first part of a series that I have been working on for a few weeks. The current combined text is 6,000 words – so I’m releasing it in sections. Apologies to those who have been expecting [...]