Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Start Ups 
Crazy Few Weeks, Part II
I’m relieved to announce that FindMeOn’s main patent application has finally been published. Most of the concepts, images, and methods have been publicly shared over the past few years in documents and presentations – but we had opted to keep [...]
Everyone’s talking about the need for a privacy oriented Open Source solution for an open social graph
And a lot of people are asking me “Weren’t you doing that four years ago?” Well yes, I was. In fact I still do. My company FindMeOn Open Sourced a lot of technology that enables a private and security based [...]
Use Case Scenarios are important for product development: The “Search” Feature
Whenever a new project starts, we do a few standard things: Identify the general product / idea Identify several classes of users it appeals to Draft Use Case Scenarios for each user class If, for example, your project is a [...]
10 Startup / Interactive Lessons ( which I learned the hard way )
Over the past 12 years, I learned these 10 things the hard way. 10 You and your team are not your core audience. You’re a super user, which probably corresponds to a 5-10% demographic of product traffic, and where you [...]
OpenID is bad for Registration
OpenID is a really useful protocol that allows users to login and authenticate — and I’m all for providing users with services based on it — but I’ve ultimately decided that it’s a bad idea when Registration is involved. The [...]
Why Portability ?
Last week I had the pleasure of meeting up with Elias Bizannes of the DataPortability.org project a few times. One day he asked me: Why portability ? This was my answer: Data portability is a trick, and a really good [...]
A primer on Web-based Business P&L Operations & Optimization
A Primer on Web-based Business P&L Operations & Optimization Overview A lot of what I have been doing professionally over the past few years has involved the management of P&L sheets ( Profit & Loss ). For those unfamiliar with [...]
Exploring Affiliate Marketing
A few of the startups I’m working with are going the Affiliate Marketing route to create new revenue streams. As an experiment, I’ve decided to try and integrate that on my blog as well. People who read me tend to [...]
Thoughts on Open Source, Open Standards, and Online Advertising : Data Sportability Pt 2
In 2005 I started FindMeOn after noticing some serious flaws in the use of OpenID. The base of the system grew out of the identity & publisher syndication components of a music website I had been working on with friends [...]
Thoughts on Open Source, Open Standards, and Online Advertising : Data Sportability Pt 1
Note This is the first part of a series that I have been working on for a few weeks. The current combined text is 6,000 words – so I’m releasing it in sections. Apologies to those who have been expecting [...]