Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Category Archives: Technology 
Dreamhost UX Creates Security Flaw
Last week I found a Security flaw on Dreamhost caused by the User Experience on their control panel. I couldn’t find a security email, so I posted a message on Twitter. Their Customer Support team reached out and assured me [...]
Want to win? Make it easier, not harder.
This is a draft. In March of 2011 I represented Newsweek & The Daily Beast at the Harvard Business School / Committee of Concerned Journalists “Digital Leaders Summit”. Just about every major media property sent an executive there, and I [...]
Python Fun : Upgrading to 2.7 on OSX ; Installing Mysql-Python on OSX against MAMP ( ruby gem too)
I needed to upgrade from Python 2.6 to 2.7 and ran into a few issues along the way. Learn from my encounters below. Upgrading Python Installing the new version of Python is really quick. Python.org publishes a .dmg installer that [...]
Facebook Developer Notes – Javascript SDK and Asynchronous Woes
I’m quickly prototyping something that needs to interact with Facebook’s API and got absolutely lost by all their documentation – which is plentiful, but poorly curated. I lost a full day of time trying to figure out why my code [...]
Net Neutrality
Net Neutrality is an increasingly popular topic for debate: Consumer advocates preaching about the freedom of choice; lobbyists preach about the freedom of markets; millions of people sit on the sidelines and wonder what they hell they’re talking about. While [...]
Crazy Few Weeks, Part II
I’m relieved to announce that FindMeOn’s main patent application has finally been published. Most of the concepts, images, and methods have been publicly shared over the past few years in documents and presentations – but we had opted to keep [...]
Is Facebook worth $34BN ? Reverse engineering their valuation.
I wrote the below quickly, and a friend pointed out a HUGE mistake I made in haste… the 10:1 google number is alleged to be an earnings ratio, and I based my numbers on revenue. For those that don’t know [...]
OMG! Apple is trying to patent someone’s app! [ no they're not ]
A tumblr posting just popped up on my radar about Apple trying to patent an app that is identical to one by the company Where-To [Original Posting Here] The author shows a image comparing a line drawing in Apple’s patent [...]
Don’t Get Too Excited About the LOC’s Copyright Decisions
Today the Library of Congress announced new laws ( perhaps more accurately interpretations of existing laws , as their rulings created ‘exemptions’ to the DMCA laws ) designed to strengthen the concepts of “Fair Use” in as it applies to [...]
Everyone’s talking about the need for a privacy oriented Open Source solution for an open social graph
And a lot of people are asking me “Weren’t you doing that four years ago?” Well yes, I was. In fact I still do. My company FindMeOn Open Sourced a lot of technology that enables a private and security based [...]