Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
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- Startup Lessons (3)
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Category Archives: Scalability & Performance 
A primer on Web-based Business P&L Operations & Optimization
A Primer on Web-based Business P&L Operations & Optimization Overview A lot of what I have been doing professionally over the past few years has involved the management of P&L sheets ( Profit & Loss ). For those unfamiliar with [...]
Posted in Scalability & Performance, Start Ups, Technology
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New Category – Scalability & Performance
I’ve decided to create a new category on Scalability & Performance I recently learned that not enough people talk about this – and there are a lot of independent efforts that don’t cross communicate. Since I’m plugged into a lot [...]
Posted in Scalability & Performance, Technology
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