Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a few labels the music industry, working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and am involved with a handful of startups in the NYC area.
I most recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek.
I manage the IP Portfolio and R&D activity of FindMeOn.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
Random thoughts are on this blog. Links to my various web-presences are below.
Contact
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Recent Posts
- Chocolate Chip Cookies Perfected
- What a Product Manager Is and Isn’t, and Why You Should Probably Stop Trying to Hire One.
- Dreamhost UX Creates Security Flaw
- IMPORTANT – There’s a bug with Google that may affect the EFF/BoingBoing instructions to remove your web history
- Want to win? Make it easier, not harder.
- Facebook Product Quirks, Part 1
Series
- Startup Lessons (3)
Categories
Meta
Blog Archives
Use Case Scenarios are important for product development: The “Search” Feature 
Whenever a new project starts, we do a few standard things: Identify the general product / idea Identify several classes of users it appeals to Draft Use Case Scenarios for each user class If, for example, your project is a [...]
Posted in Start Ups
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10 Startup / Interactive Lessons ( which I learned the hard way )
Over the past 12 years, I learned these 10 things the hard way. 10 You and your team are not your core audience. You’re a super user, which probably corresponds to a 5-10% demographic of product traffic, and where you [...]
Posted in Start Ups, Technology
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A primer on Web-based Business P&L Operations & Optimization
A Primer on Web-based Business P&L Operations & Optimization Overview A lot of what I have been doing professionally over the past few years has involved the management of P&L sheets ( Profit & Loss ). For those unfamiliar with [...]
Posted in Scalability & Performance, Start Ups, Technology
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