Quick Info
Destructuring.net belongs to Jonathan Vanasco. I'm a technology and advertising professional who tends to work around exciting topics like media, music, art and startups.
Some of the things I've done include: inventing one of the earliest technologies for decentralized social networking, and social media indexing for behavioral analytics / media buying; online strategy for a handful of labels in the music industry, and working on countless branding + advertising initiatives for large companies.
At the 2011 Digital Media Summit hosted by Harvard Business School and the Committee for Concerned Journalists, I shut down [insert name here]'s line of reasoning over analog dollars vs digital pennies as the only person in the room who noted the obvious -- Apple was winning with iTunes because they made it much easier to legally buy media than to steal it.
I am actively consult to media companies, and advise a handful of publishing & advertising startups in the NYC area.
One of my companies sells limited editions of contemporary fine art online @ ArtWeLove.com.
I manage the IP Portfolio and R&D activity of FindMeOn.
I recently ran Technology and Product at IAC's Daily Beast, and worked on the merger with Newsweek ; and before that I ran Engineering and Product for Event Tech Labs who made RFID based access control and loyalty programs.
Random thoughts are on this blog. Links to my various web-presences are below.
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Recent Posts
Series
- Name.com DNS Hijacks (1)
- Startup Lessons (3)
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Blog Archives
Use Case Scenarios are important for product development: The “Search” Feature 
Whenever a new project starts, we do a few standard things: Identify the general product / idea Identify several classes of users it appeals to Draft Use Case Scenarios for each user class If, for example, your project is a [...]
Posted in Start Ups
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10 Startup / Interactive Lessons ( which I learned the hard way )
Over the past 12 years, I learned these 10 things the hard way. 10 You and your team are not your core audience. You’re a super user, which probably corresponds to a 5-10% demographic of product traffic, and where you [...]
Posted in Start Ups, Technology
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A primer on Web-based Business P&L Operations & Optimization
A Primer on Web-based Business P&L Operations & Optimization Overview A lot of what I have been doing professionally over the past few years has involved the management of P&L sheets ( Profit & Loss ). For those unfamiliar with [...]
Posted in Scalability & Performance, Start Ups, Technology
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